Sports Law

Sponsorship, merchandising and licence agreements

Advising rights holders and commercial partners on concluding sponsorship, merchandising and licencing agreements is one of the core practice areas of Martens Rechtsanwälte. Our advice is aimed at protecting the economic interests of our clients and establishing clear rules for the relationship between rights holders and partners. This enables legal conflicts to be avoided from the outset and long-term cooperations to be forged.

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Notable cases

  • Provision of comprehensive legal advice to the International Basketball Federation (FIBA) in connection with marketing matters
  • Advising the International Volleyball Federation (FIVB) on all legal issues relating to marketing agreements and sponsorship agreements
  • Advising the organiser of the World Games on sponsorship agreements
  • Advising the sporting goods manufacturer arena in relation to sponsorship agreements with athletes and organisers
  • Advising a multinational coorporation in respect of a sponsorship agreement with a German professional football club