We have extensive experience in the area of complex marketing contracts. We have advised on not only the classic marketing of TV broadcasting rights, but also the increasingly important digital broadcasting contracts, be it IPTV, streaming/OTT, or social media platforms. We also have particular experience with complex contracts for the exploitation of data, especially for betting purposes.
Our expertise in the field of marketing also includes diverse, and often high-volume, sponsorship agreements. For organizers of sports competitions and athletes in particular, we draft the necessary contracts, which establish long-term, trusting partnerships between sponsors and the sponsored organizer or athlete.
Finally, we are happy to advise you on all legal issues relating to your own digital presence, platforms, and channels. Further information on this area of expertise can be found here.
- Advising the International Basketball Federation (FIBA) on numerous marketing contracts, in particular with respect to audio-visual rights, sports data and sponsoring
- Advising the International Volleyball Federation (FIVB) on numerous contract regarding the exploitation of audio-visual rights and sponsoring rights
- Advising two national sports federations on their long-term main sponsoring agreements
- Advising Xabi Alonso in the context of sponsoring agreements